Real Estate Solutions For Successful Brokerages: Lead Generation Software

By Felipe B. McCluney


The newest real estate solutions in software for quality lead generation, management and research can revive a real estate firm in the present housing market. Real estate lead generation software services and tools save agents and brokers money and time by automating the lead process. Real estate professionals can devote time to listing properties in the MLS, showing properties, negotiating and drafting contracts, collaborating with inspectors and appraisers, processing loan documents and escrow procedures to close deals efficiently. Automated quality lead generation will increase productivity by fifty percent and streamline future conversions.

Lead generation providers offer advanced lead management systems (LMS) that update daily to customer subscriptions. Lead providers combine the national MLS system and collect expired MLS listings, FSBOs (for sale by owners), pre-foreclosures and organize information into a lead management system with features similar to contract management suites. LMS provides all home owner contact information.

Qualified leads will be the result of national, regional and local public record searches related to property owners, taxes, MLS listings and the DNC Registry. Lead generation providers identify seller re-listing trends and capture this information through special search algorithms that will provide the best conversion rates. LMS is a time resource management tool that positions realtors for first contact with expired listing sellers. This is a great advantage.

Simplified and integrated, converting leads into agency through a logical lead management system with total details is the next step in real estate practice management. Tasks, to do lists, maps with driving directions and complete MLS histories are within a glance on a single monitor. Mail marketing campaigns are a simple mail merge to print for mail media steps that will help brokerages in establishing agency.

Having an LMS for a complete real estate solutions package is imperative in 2012. The National Mortgage Settlement provides $40,000,000,000 in aid to troubled home owners. Moreover, new regulations will initiate a tsunami of foreclosures estimated at over 2 million properties. Existing property owners will have a closing window of opportunity to sell their property before the collateral damage of falling comps erode values. Sellers will be seeking to capture as much value. Distressed owners will seek loan modification or simply foreclose. Market forces will drive both distressed and solvent home owners to sell and re-list multiple times to avoid total asset loss. Finally, realtors can expect FSBOs to increase because of falling market values and sellers assuming liability to avoid commission fees.




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2 comments :

  1. Hey!
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    Vachel
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